Why is pre ordering so important?
There are plenty of reasons why pre ordering is so important but there are a couple that hold more importance than the others.
1. Top 200 – The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists. Often, a recording act will be remembered by its “number ones”, those of their albums that outsold all others during at least one week.
The chart is based solely on sales (both at retail and digitally) of albums in the United States. The sales tracking week begins on Monday and ends on Sunday. A new chart is published the following Thursday with an issue date of the Saturday of the following week.
The reason this is so important is because if you do a substantial amount of pre orders, they count for the initial week you release your project. Meaning, if we do 20,000 pre order units and the person in the #5 spot on the chart has 19,999 units, we will have earned the #4 slot! Why does that matter to us? Being independent artists, we don’t have the financial backing that major labels are able to offer which means their marketing budget is exponentially higher. That does not mean that our goals are not set just as high or even higher. In turn, every client we earn is gold and they literally count for everything. There has never been a mother and son hip-hop duo, so naturally every milestone we reach sets the bar. It’s never been a solely independent artist to chart in the top 200. What that means is the few independent artists that were able to chart, were under a label that they did not own. We have the opportunity to be first to do just that and plan to capitalize on it. Not only for us, but for everyone that’s ever had a dream. For every child that wants to give back to their parents for all they have done. For every parent that feels it may be too late to do what you’ve always felt was your destiny and above all, to show that just because someone says it can’t be done, doesn’t mean it is true!
2. Nielsen SoundScan – SoundScan is the official method of tracking sales of music and music video products throughout the United States and Canada. Data is collected weekly and made available every Wednesday to subscribers, which include executives from all facets of record companies, publishing firms, music retailers, independent promoters, film and TV, and artist management. SoundScan is the sales source for the Billboard music charts, making it the official source of sales records in the music industry.
This is the system that makes our efforts official across the board. We must make every sale at a verified P.O.S(Point of Sale) to be considered for validation. Our website, stores, internet outlets, concerts or venues, etc… Billboard and SoundScan coincide with one another and quite naturally we need them both.
3. The Recording Industry Association of America (RIAA) is a trade organization that represents recording industry distributors in the United States. Its members consist of record labels and distributors, which the RIAA say “create, manufacture and/or distribute approximately 85% of all legally sold recorded music in the United States.” RIAA has its headquarters in Washington, D.C.
The RIAA participates in the collective rights management of sound recording. The association is also responsible for certifying Gold and Platinum albums and singles in the United States.
The RIAA certification is our ultimate goal. The ultimate payoff for the hard work that everyone has put in. Any artist true to their craft looks to reach such goals but many on our level do not know how. If they do, they simply don’t see how nor believe they have the means to do so.
We believe if you create the right product, which we have. Connect with the people that will support you, get their support and work until you reach every short-term goal. Eventually you will reach your every goal. That is the goal!